Willie the Boatman, a beloved fixture in Sydney’s Inner West brewing scene, is thrilled to announce the release of its stunning new brand identity after four years of delivering exceptional beer to its community.

As the Independent Beer Category continues to thrive, and beer fridges across the region brim with choices, Founder Pat McInerney collaborated with the renowned design team at Hoyne Design, led by principal Andy Hoyne, to craft a visual identity that promises to captivate beer enthusiasts both on shelves and at their local pubs.

Willie the Boatman, known as the community brewery of the Inner West, now proudly places its iconic name front and centre on its cans, ensuring it’s the first thing customers notice. Staying true to the brewery’s values, the new branding embraces a “left-leaning” ethos.

Rest assured, the beer inside the cans still maintains its fantastic taste, with minor adjustments and tweaks to align with today’s ever-evolving market preferences.

One notable change is the transformation of Rogue Draught, formerly Marrickville Lager. While the name has evolved, the beer itself has undergone subtle enhancements, resulting in an even more delightful flavour.

In response to the enduring popularity of hazy beers, Andy Smash – Pale has evolved into Andy Smash – Hazy Pale. This hazy sensation delivers exceptional quality at an affordable price, catering to the Haze craze.

Pat McInerney expressed his excitement about the rebrand, confident that featuring the larger name prominently on the branding will simplify the selection process for discerning beer connoisseurs.

Discover the striking new Willie the Boatman cans at your local bottle shop today and join us in celebrating this exciting new chapter in our journey.

About Willie the Boatman:

Founded 2013, Willie the Boatman has been a cornerstone of Sydney’s Inner West beer scene, consistently delivering high-quality brews to its dedicated community of beer lovers. With a commitment to community and innovation, Willie the Boatman is set to continue its legacy with a fresh new look and exciting offerings.