WA hospitality and brewing group Triple-1-Three today announced the promotion of Steve Finney to General Manager, Otherside Brewing Co.

The former Gage Roads sales manager, who previously was a key driver in the evolution of Feral Brewing Company, joined Otherside just 10 months ago as National Sales and Marketing manager.

Al Taylor, CEO of Triple-1-Three, today confirmed Steve’s promotion to General Manager of the brewing business, saying he is ‘a serious talent and arguably one of the best in the business.’

“Since joining Otherside earlier this year, Steve has demonstrated incredible capacity to lead this business on all fronts.

Critically he shows tremendous ability to drive growth into new markets having personally overseen Otherside’s distribution strategy and continued expansion. He has also shown incredible Brand intuition and a very smart and inventive approach to production and operations.

“The general manager position is a new role, created in response to the business’s growth and our ongoing confidence in the market. It is one of the most vital roles within our business and Steve has shown he is the right person for the job.

“We have complete confidence in him and look forward to his continued contribution and success leading Otherside Brewing Co.” Al said.

As General Manager, Steve who has also worked with Little Creatures and CUB, will oversee all operations for Otherside including driving culture and brand growth and leading the brewery’s ambitious expansion plans.

Commenting on his appointment Steve said, “since joining the team in January, the Directors, James, Dave and Al, have given me complete autonomy to just get the job done. Otherside has a great team behind it, a strong culture and commitment to delivering something different, and pumps out exceptional beers. I look forward to building on all that in this new role.

“With 80 per cent of our beer sold within a 50km radius of our venues (Myaree and Fremantle) the main focus for Otherside at present, is our local market. I will continue to work closely with our head brewer, Rhys Lopez, to make sure we stay ahead of the growth curve and ensure we have the production capabilities to service our existing and new customers.

“We will also continue to work and grow our business with our partners on the East Coast and looking for targeted opportunities to export and increase our brand presence in new markets.” Steve said.

Otherside is the brewing arm of Triple-1-Three, a Western Australian brewing and hospitality brand. Triple-1-Three also operates popular Western Australian venues including Freo.Social, Otherside Brewshed and Otherside Brewhouse.