News
21 Nov 2023
Radio Brews News Episode 161
This week on Radio Brews News Pete and Matt are joined by Zoe Ottaway.
Zoe Ottaway is a marketing specialist who has managed some of Australia’s best known liquor brands, including Mountain Goat Beer, Little Creatures Brewing, Innocent Bystander Winemakers and d’Arenberg wines. She is about to join Totem Marketing, a boutique agency helping Australia’s small producers with all their marketing needs.
This week we discuss:
- Brewdog’s pink ‘beer for girls’ criticised as marketing stunt
- Are stone beers rolling or gathering moss?
- Malt Brewing Rebrand
- Sierra Nevada experiences two years of 8% volume declines: Eyeing a Return to Growth, Sierra Nevada Refocuses on Pale Ale
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