News
21 Nov 2023
Melbourne International Beer Competition goes virtual
Content published as an Announcement is produced by the business(es) named in the announcement and remains unedited by Brews News.
Be a Part of One of Australia’s Most Respected Beer Competitions
We’re going virtual! Deadline Extended…Beers and ciders need to be in warehouse by October 11th…still time to submit!
The Melbourne International Beer Competition is the only major international beer competition with TRADE ONLY judges comprised of: buyers from top retail stores, restauranteurs, hotel beverage directors, distributors & importers. Unlike other competitions, these judges have purchasing power and the ability to make a direct impact on brand sales.
Your Beer & Cider & Mead does not have to be imported or sold in Australia to participate.
This is a great opportunity for Craft and Established brewers to get in front of top buyers including Coles and top beer bars and retail outlets!
Judging the Liquid By Its Category and Actual Price…Real World!
All beers are judged by every brand’s truekey trade target – buyers, retail stores, restaurant & bar owners, distributors, and importers. Unlike other competitions, these experttrade-onlyjudges and their opinions have immediate impact and the ability to make a direct influence on sales and a brand’s bottom line. The judges are judging the beers as if they arebuying for their own business!
The Melbourne International Beer Competition is part of theInternational Beverage Competition Groupincluding the 7th AnnualMelbourne International Wine CompetitionandMelbourne International Spirits Competition.
Top winners from the competition will be poured at our booth atProweinin Dusseldorf, taking place in 2021at no additional charge
All competition winners will receive an exclusive”Booze Pays the Bills”t-shirtat no additional charge – one of the coolest t-shirts in the industry!
Free use of yourwinning medal digital image in marketing materials, and 2-inchphysical medal also shipped at no additional charge
ABOUT THE COMPETITION
The Melbourne International Beer Competition is open to all commercial beer producers from around the world. Since this is a true blind taste test, no producers are allowed to attend the competition. The media is invited to attend and observe the competition, as well as interact with the trade buyers.
Learn More About the International Beverage Competition Series
