Media Release

5 March 2014

Matilda Bay calls on fans to create their next brew

In a fitting first for the brand, Australia’s original craft brewery Matilda Bay is giving one lucky craft beer enthusiast and three mates the ultimate golden ticket – a trip to the Matilda Bay Brewery in Port Melbourne to turn their dream brew into a reality.

The winner and their three mates will work hand-in-hand with Matilda Bay Head Brewer Scott Vincent through every stage of the brewing process, right down to naming the beer and the packaging design. “As Australia’s longest established craft brewery we have a responsibility to remain an active and innovative leader in the craft beer industry. We think our drinkers are a creative, quirky bunch – just like us – and we’re backing them to come up with a winner” says Scott Vincent.

Once the beer has been brewed to perfection, the lucky four will be flown back to the brewery for the grand unveiling and tasting of their beer masterpiece. The winning brew will then be available exclusively on tap at the Brewers Bar at the Port Melbourne Brewery, alongside the rest of the Matilda Bay range and seasonal brews. The winners will also have their brew delivered direct to their doorstep every month for three months.

Entries are only limited by imagination. Any time consumers purchase a case or two six packs from the selected Matilda Bay range at any Liquorland store nationally throughout March, they’ll have the chance to submit their brew entry. “By partnering with Liquorland stores nationally we are opening the draw up to all Matilda Bay drinkers around the country. We want to hear from anyone who thinks they have what it takes to be the next brewing mastermind,” says Scott Vincent.

The promotion follows the recent renovations at the Port Melbourne Brewery and coincides with Matilda Bay’s 30th birthday this year.

Promotion details:

When: Wednesday, 5 March to Monday, 31 March 2014
Where: Exclusive to Liquorland stores nationally

How to enter:

• Purchase 2 x 6 packs or a carton of selected Matilda Bay brands
• Selected brands include: Fat Yak, Minimum Chips, Beez Neez, Bohemian Pilsner and Big Helga
• Head to www.matildabay.com.au and tell us what beer you’d create

Prize: A trip to the Matilda Bay Brewery (VIC) for the winner and three friends to make the ‘winning brew’ including return economy airfares, accommodation, private transfers, spending money and the opportunity to taste the ‘Winning Brew’.

To keep up to date with the promotion go to www.facebook.com/MatildaBayBrewingCo or follow Matilda Bay on Twitter @MatildaBayBeer