Malcolm Eadie - Lion

 

 


This week, we speak with Malcolm Eadie, brand director craft and premium at Lion.

Part of Malcolm’s portfolio is the James Squire brand, which has just released a major new integrated marketing campaign, Ordinary be Damned.

During the chat, we discuss the new campaign, the evolution of the James Squire brand and the challenges growing craft breweries face within the brewing industry.

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