News
21 Nov 2023
Isaac Arthur - Codo Design
Beer is a Conversation
Isaac Arthur – Codo Design
This week we return to beer labels and branding trends as we again chat with Isaac Arthur from US design consultancy Codo Design.
We last spoke with Isaac in 2021, and wanted to go back to speak with Isaac as Codo has released its annual Beer Branding Trends Review, which is an incredibly rich resource for the brewing industry.
I don’t think I am overstating it to say that in the incredibly competitive beer market, branding is increasingly the most important element in getting a consumer to choose your beer on shelf, and so I wanted to go back to Isaac to hear where he sees the industry is at and where its going.
Isaac is very generous with his insights, and this podcast is well worth a listen, as is reading the 2023 Trends publication. Isaac also has a podcast and plenty of resources available on his website.
