Media Release

Experience it Premium Wines and Craft Beer (AKA Birra Italiana) New Distribution agreement with Deschutes Brewery

From day one our aim has been to source the very best international craft beer delivered to our customers direct from, and with the support of the brewer (no grey market), in the very best condition.

To that end, Experience it (AKA Birra Italiana) are delighted and very excited to announce that we have just signed an exclusive Australia and New Zealand distribution agreement with one of the icons of American craft brewing, and pioneers of craft brewing in Oregon, Deschutes Brewery of Bend, Oregon.

The wait is over! Starting in November, Australians will finally be able to buy a selection of beer from Deschutes Brewery, delivered fresh every 6 weeks by Experience it. The range being introduced will include their core, year-round beers including Mirror Pond Pale Ale, Black Butte Porter, Deschutes River Ale, Chainbreaker White IPA, and Inversion IPA plus a selection of their fantastic hop-forward Bond Street Series beers in both bottles and kegs.

“We are always looking for ways to get our beers into the hands of our fans, whether they are in the United States or across the Pacific Ocean,” says Deschutes Brewery’s Sales Director, Andrew Tysler.

“We are excited that our fans Down Under can now enjoy our beers through our partnership with Experience it.”

Pre-orders will start in the coming 3-4 weeks and our sales team will be out on the road presenting the range and securing launch events for what is sure to become one of our core brands, as well as one of Australia’s favourite U.S. craft beer offerings.

For more information on the range and about the brewery head to our website or if you have any questions or requests prior to this please don’t hesitate to call or send us a mail and ask.

Get set for the release of your new favourite US craft beer! Experience it – continuing to deliver the quality and diversity you have come to expect!

Please note, it has come to our attention that there is an importer claiming to offer Deschutes beers in Australia. These beers have not been sourced direct from the brewer, are old product with short or out of date, “best before” , and are not refrigerated in transport from the US, which for craft beer is a must. The wait for direct product, fresh and refrigerated is worth it! Only available direct from Experience it.