Feral Brewing founder, Brendan Varis

Feral Brewing has announced liquor industry professional Robert Brajkovich as the new general manager of the West Australian brewery.

Feral founder Brendan Varis will take on a consultative role with the company, which he sold to Coca-Cola Amatil last year.

Varis will hand over all business operations to Brajkovich, who begins his transition into the role in mid March.

Described as a “well-respected and self-confessed beer nerd”, Brajkovich joins Feral following an eight-year career in the WA liquor industry working across key sales and account management roles.

He was previously the state field sales manager for Coca-Cola Amatil for nearly two years and prior to this was the district sales manager for Asahi, before being offered the GM role with Feral.

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Coca-Cola Amatil the best fit for Feral: Brendan Varis