Last week Akasha announced a major rebrand with all the social media noise you would expect from such a move. In this conversation we catch up with co-founder Dave Padden to cut through the noise and discuss the background to the rebrand, what Akasha was were looking to achieve, as well as the reaction to the redesign.

Being a conversation we also catch up with how Dave and Akasha has gone during lockdown and how their beers sales mix has shifted and where Dave sees it going as pubs reopen. We also have a chat about the haze craze and what it means for the beer market.

Dave is honest and forthright as always and that makes for a great chat, that could have gone on much longer.

Enjoy the conversation.

Our partners

Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt are dedicated to providing the finest brewing ingredients to help brewers create the foundations of a truly excellent beer. Your premium brewing partner and proud sponsors of Brews News. and this is Brews News Week.

If you like what we do at Radio Brews News you can help us out by:

• Sponsoring the show
• Reviewing us on iTunes or your favourite podcasting service
• Emailing us at producer@dev.brewsnews.com.au to share your thoughts

All letter writers will receive a brews news bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.