Walking the aisles of Dan Murphy’s these days you would be forgiven for thinking that we had bypassed the craft beer insurrection and jumped straight into the cider revolution. What’s driving the trend? No one can really explain it adequately, but when there’s a bandwagon rolling by it seems that you don’t ask where its going you just jump right on lest you get left behind. As the media release below announces, Pacific Beverages is now on board too, and we’re aware of at least two others soon to be released from Batlow Brewing and even Malt Shovel joining the fray…or should that be dray?

With alcohol researchers and the media identifying the rapid growth and how cheap cider is compared to other forms of alcohol, it can’t be too long before the Government takes a closer look too…

The launch comes at a time when the Coca Cola Amatil/SABMiller partnership that owns Bluetongue Brewery and brews Peroni amongst others, isaggressivelychasing marketshare. Their chase for tap points has seen Pacific Beverages this year snatch Sydney’s King Street Brewhousefrom Lion-Nathan’s Malt Shovel Brewery and rumours are rife that some other significant beer properties in Melbourne are contracting their taps to the brewing company. With the explodingpopularityof cider, a cider offering would be increasingly important for these arrangements.

Media Release

Dapple Cider is ripe for the picking
Pacific Beverages launches new Australian cider, Dapple

September 9th 2011; Pacific Beverages has today unveiled a new draught offering for Australian consumers, Dapple Cider.

Dapple Cider is made with a carefully selected assortment of seasonal Australian apples sourced from the Goulburn Valley. The cider is cold filtered at sub zero temperatures to retain the full flavour of the apple.

Produced at Bluetongue Brewery in Warnervale on the Central Coast of New South Wales, Dapple Cider has a fresh apple aroma, a subtle sweetness and refreshing apple taste with fine champagne-like carbonation, perfectly designed for the Australian consumer.

Sarah Dennis, Marketing Manager for Dapple Cider says, “Australians are adopting cider in droves, and Dapple Cider is a new age cider that is uniquely formulated for the Australian palate. We source all our apples from the Goulburn Valley and are proud to be supporting the Australian apple growing industry.

“The Australian cider market has been dominated by more traditional ciders based on International profiles. We recognise that Australian consumers are looking for a refreshing, dry cider that delivers a mid-level sweetness with low ferment flavours and a crisp, fresh apple taste. Dapple Cider has been tailored to satisfy these consumer tastes”, said Dennis

Dapple Cider will initially be available in draught format in selected venues across the eastern seaboard. Dapple Cider is the latest addition to Pacific Beverages’ expanding beverage portfolio to delight customers and consumers.

For more information on Dapple Cider log onto www.dapplecider.com.au

Dapple is available at selected venues:

NSW

Coogee Bay Hotel, Coogee Beach

King Street Brew House, Sydney

Steyne Hotel, Manly

Treehouse North Sydney

Hunter Resort, Pokolbin

VIC

Rococo Restaurant, St Kilda

Beer Deluxe, Federation Square

Half Moon, Brighton

Skinny Dog Hotel, Kew

Lucky Coq, Windsor

Anglers Tavern, Maribyrnong

QLD

Zen Bar, Brisbane

Icon Bar, Cleveland

Blu Grotto Cafe, Gold Coast

Onyx Restaurant, Broadbeach

Soave Bar and Gourmet Pizza Restaurant, Mooloolaba

[adrotate group=”1″]