As Halloween and other American holidays gain traction here in Oz, so too has another American tradition – Black Friday!

Traditionally on the Friday after Thanksgiving – this Friday, November 25 – Black Friday leads to crazy online bargains, huge sales and discounts, and generally mass hysteria!

So while some businesses use Black Friday to move old stock or grab attention with bargain-basement sales, we thought we’d take a slightly different tack this year.

This Black Friday, we’re asking our friends and customers to think about where your hard-earned money is spent – and to consider supporting local, instead of giving it away to global tech giants or buying another blender you don’t need.

Think about buying from local, independent producers in your own community – or ones that align with your values – rather than from mainstream, internationally-owned monoliths.

The catch? Producers creating unique, small-batch products – like ours – can’t afford to take a loss with bargain-basement prices.

So while our discounts might not be as big as the majors, you can feel confident in the fact that every dollar spent is going into a family-owned, independent business – hopefully one right in your own community!

We can’t compete with selling cases of Great Northern for $40 – but we do have some great deals, including:

– 10% OFF STOREWIDE FROM FRIDAY TO SUNDAY: all beers, all merch, all mixed packs*

– FREE GIFT WORTH $22 for all orders over $150

– FREE SHIPPING on all orders over $100 (excl WA/NT)

* Excludes Mash Club subscriptions and sale items

And we’ll even do one better – in exchange for your support of local business, we are going to donate 10% of all sales made through our online store on Black Friday toZero Waste Victoria.

Zero Waste Victoria’s mission is to empower Victorians to downsize their waste through everyday choices, while advocating for meaningful change. They aim to shift mindsets, facilitate action and spotlight solutions to reduce waste. Their impact is to amplify the community voice and connect people, inspiring and enabling them to reach their zero waste goals.

Our Black Friday Sale is on from Friday 24 – Sunday 27 November.You can start browsing here now! Enter code: CODE: BLACKFRIDAY10.