In this conversation we meet Clinton Schultz and Lozen McDiarmid-Schultz from Sobah and hear about their background and how they came to be in the non-alcohol sophisticated beverage industry.

We discuss what’s driving alcohol free beer, whose drinking it and why, and whether it has a long-term future. We look at the alcohol free movement, the anti alcohol movement and Australia’s drinking culture and also business and crowd sourced funding.

It’s a powerful chat about some topics that are very relevant and really important to the brewing industry, including – surprisingly – building a business to sell and who to if you do.

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