News
21 Nov 2023
Capital adds Alc-Less beer to range
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Capital Brewing Co. add Alc-Less beer to its range of good natured brews
The independent Canberra-based brewery announces launch of its first non-alcoholic beer just ahead of Dry July
With consumption of non-alcoholic and low-alcohol drinks projected to increase 31% by 2024*, Canberra-based independent craft brewery, Capital Brewing Co., is introducing its very first full flavoured, non-alcoholic beer, Alc-Less to its line-up of award-winning brews – the only Carbon Neutral non alcoholic beer in Australia.
In line with the brewery’s aim of creating “good natured brews”, Capital Brewing Co. Founders and Managing Directors, Tom Hertel and Laurence Kain said expanding into the non-alcoholic category was a natural next step for the innovative brewery given the demand from consumers, huge growth within the category.
Hertel explains, “As more and more of our customers’ lifestyles are changing to become more focused on health and wellbeing, they can’t afford to be hungover but still want to kick back at the end of the day with a good tasting brew. We’re excited to be adding an alcohol-free option to our range at a time when we, as founders are also becoming more health aware and find ourselves leaning ever more to the low/non alcoholic options.”
Commenting on the uniqueness of Alc-Less and its development journey, Kain adds, “We have been working on creating a non-alcoholic beer for over two years. Developing a recipe that holds up against the perfectly balanced, delicious taste that Capital drinkers have come to expect while removing all the alcohol, took a lot of research and development. Beyond perfecting the flavour, we encountered many challenges including the product freezing in the tank because there was no alcohol present so, although it tastes like one, Alc-Less behaves very differently to a normal beer in so many ways.”
Kain continues, “The flavour, quality and consistency of the product was incredibly important to us. With that in mind, we invested in a miniature brewhouse with 350L tanks, replicating a scaled down version of our main 3000L brewhouse specifically designed for research and development.
“Having the R&D brewhouse means we use the same steam heating and brewing process as all of our other beers, but allowed us to test and perfect our non-alcoholic recipe efficiently, whilst being considerate of potential wastage,” concludes Kain.
Alc-Less is already proving popular with strong pre-sell demand from both independent, major retail and on premises venues. The launch of alc-less marks Capital Brewing Co.’s largest pre-sell uptake in history, ahead of its official launch on 1 July where it will be available in all good bottle stores, online retailers and Capital Brewing Co’s online store.
“As a team, we’ve spent a lot of time refining Alc-Less and, as one of our first products to come out of our R&D Brewhouse, we’re are pretty proud of the end result. We’re hoping this new system will also help keep the creativity alive within the brewing team, and ensure that we’re continuing to innovate with new recipes too.”
Full of flavour, Capital Brewing Co.’s Alc-Less is a tropical Pacific Ale is everything showcases everything an alcoholic brew has with less of the tomfoolery. Delightfully refreshing, Alc-Less is fresh, crisp and clean with a smooth, satisfying finish.
The launch of Alc-Less follows Capital Brewing Co. becoming the first brewery in Australia to be certified carbon neutral under the Federal Government Climate Active accreditation for both its entire organisation and all its products, including Alc-Less.
Capital Brewing Co. Alc-Less is available in select independent retails in ACT and NSW for $49.99 and via Capital Brewing Co.’s online store at www.capitalbrewing.co from 1st July.
