Bright Brewery adds Any Day XPA to core range
Content published as an Announcement is produced by the business(es) named in the announcement and remains unedited by Brews News.
Celebrate everyday moments with Any Day XPA – the new, lower-alcohol addition to Bright’s core range lineup.
Brewed to taste like something much bigger, Any Day XPA is a session beer that packs a punch when it comes to flavour.
At just 2.9% ABV, Any Day XPA is a ‘light alcohol’ option, with each can coming in at less than one standard drink (0.8).
“It’s not every day we bring a new beer into our core range lineup. It needs to be a pretty special beer to be elevated to that status,” Bright’s marketing manager Laura Gray said. “But we know Any Day XPA is worthy of its place, and we’re delighted that beer drinkers looking for a lighter, lower-alcohol option now have a really good one to enjoy. This is a beer that will take those everyday moments and turn them into something special.”
BBQ with friends? Perfect for an Any Day.
Watching the footy with mates? Time for an Any Day.
Dinner with the family? Make it an Any Day.
Citra and Galaxy hops combine to give Any Day a genuine tropical hop aroma and flavour, despite its light ABV.
And with a bright and fresh mountain-inspired design by local designer James Sadgrove, in keeping with the rest of Bright’s core range, Any Day XPA feels – and tastes – like a breath of fresh air.
Created by Bright’s head brewer Lewis Kerr and his brew team, Any Day is the sixth beer in Bright’s core range, which includes Victoria’s #1 indie lager, Alpine Lager, the Gold Medal-winning Bright Pale Ale, cult favourite M.I.A. IPA, the malty Hellfire Amber Ale, and the rich and robust Staircase Porter.
WIN A YEAR OF BEER!
To celebrate the release of Any Day XPA, we are giving beer-lovers the chance to win a Year of Beer!
To enter, just buy a 4-pack or case of Any Day XPA, scan the code on the can holder, and enter your details online to go in the draw! The winner will receive 12 cases of Any Day XPA to enjoy any day of the week.
Any Day XPA is available now from Bright Brewery, online, and from craft beer retailers. Find it here: https://brightbrewery.com.au/product/any-day-xpa/