Brick Lane Brewing crushes it at the Global Craft Beer Marketing Awards for the second year.

Melbourne-based Brick Lane Brewing has won six prestigious ‘Crushies’ awards at the Global Craft Beer Marketing Awards (CBMAS), winning five platinum trophies and one gold across the ASIA PACIFIC.

The CBMAS were developed to recognise and award the best marketing in the brewing industry worldwide and include categories that recognise all aspects of beer–related marketing. It’s a worldwide competition held in the USA focusing on excellence in the artistic and creative marketing, brand positioning, comms and packaging efforts of breweries, designers, and agencies worldwide.

An influential and respected international panel of 600 global beer, marketing, and design experts judge all  categories.

Brick Lane was in esteemed company with multiple Australian breweries, designers and agencies racking up an impressive 17 Crushie wins (8 Platinum, 1 Gold, 8 Global). These included Wayward Brewing, Sobah, The Good Beer Co, ArtDisrupt, Coral Sea Foundation, Blackflag Brewing, /Z. Cumberbatch Productions, Triple-1-Three, Pocketbeagles and CoConspirators Brewing. An outstanding achievement.

‘Creating and delivering an incredible beer experience extends across all we do. Making great-tasting beers is a given in Australia’s vibrant beer scene. We have also been very focussed since day one on delivering a holistic sensory beer experience, including innovation in beer styles, ensuring quality and freshness and of course presenting our beers with great design and packaging formats ’, said Paul Bowker, Founder & Managing Director of Brick Lane Brewing.

‘Across all facets of the brewing process and packaging, we have invested heavily in ensuring we are at the pointy end of sustainability, including achieving “True Zero” carbon emissions at the brewery site by 2025’

‘Congratulations to the talented Brick Lane Team, all other winners, and our partners, including Can I Play Design, Endeavour Drinks Group, The Incubator & Orora, who are integral in allowing Brick Lane to continue to innovate and push boundaries of packaging materials, design and messaging to the market.” Mr. Bowker continued.

Brick Lane won trophies across the highly contested categories:

Best Can Design & Identity (237-444ml) – Platinum Crushie – – Hi-Fi Dry Zero Carb Japanese Lager

Best Brand Identity and all-around marketing story (logo, merch, packaging, website) –  Platinum Crushie – Brick Lane One Love – WE ARE ONE

Bigger than Beer – Best Cause related project or campaign – Platinum Crushie –One Love ‘Loud & Proud’ cans in partnership with the Endeavour Drinks Group

Best Can Design/Series – Platinum Crushie – for our annual release of Trilogy of Fear

Best Merchandise Design (Innovative or Sustainable) – Platinum Crushie – Trilogy of Fear ‘Sage it ain’t so.’

Best Can Design – Gold Crushie – Sidewinder NO-AlC XPA Fruits (Lime & Passionfruit)

Brick Lane beers can be found nationally through all major retailers and independent bottle shops and online at bricklanebrewing.com. All beers and merchandise can also be found in our incredible new venue, The Brick Lane Market, based in the heart of Melbourne, joining our Brick Lane Shed in Stringbean Alley and our Dandy Brewhouse on-site with our state-of-the-art brewery.