This week on the podcast, the team discuss the dark arts of marketing, the IBA’s code of conduct and Broo’s first quarterly profit.

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• Venue strategy focus at Good Drinks
• No-alcohol marketing test for Heineken 0.0
• Social media age-gating in the spotlight after new report
• Kaddy launches cold chain programme
• Broo makes first quarterly profit since listing
• Feedback sought on IBA draft Code of Conduct

Our partners

Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt are dedicated to providing the finest brewing ingredients to help brewers create the foundations of a truly excellent beer. Your premium brewing partner and proud sponsors of Brews News.

Mailbag brought to you by the New Zealand Ale Trail. Head to www.nzaletrail.com or @nzaletrail on social media to find the best beer experiences in New Zealand.

Support for this episode comes from Ska Fabricating. Ska Fabricating builds reliable, automated packaging line equipment that is hand-crafted to make life easier for breweries and their production teams. If you are a brewer looking for the best way to get your product out of your taproom and into the hands of your customers, Ska Fab has you covered. With a wide range of depalletizers, custom conveyance, date coding, rinsing and drying systems, and more, Ska Fab specializes in helping breweries of all sizes get their beer from keg to can. To find out more about how Ska Fab can help you sell more beer, visit www.skafabricating.com today.

We thank Rallings Labels and Stickers for sponsoring this podcast. Brewers, if you are still applying self-adhesive labels to your bottles and cans, and believe that this is a sustainable solution for your packaging needs, you may want to call Rallings Labels, Stickers and Packaging and discuss your options with them. The team at Rallings will walk you through the various options available to you, that are more sustainable than applying self-adhesive labels which don’t help the environment at all. Whilst they do produce self-adhesive labels for many breweries, there is a much better way to ensure that your carbon footprint is lower than what you are currently doing by utilising pre-sleeved cans. Give the guys a call on 1300 852 235 to find out more.

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