Beer is a Conversation: Kylie Lethbridge - IBA
This week we meet new Independent Brewers Association General Manager Kylie Lethbridge.
Kylie has recently stepped into her new role with the IBA, starting just as the hospitality shutdowns commenced. We talk about the challenges of starting a new job with an industry organisation in a time of crisis for that industry, and also what she sees the key issues facing the association are post covid-19.
In addition to her background in government policy and regional tourism management, Kylie has also been hands on as a part owner in a regional pub and we took an unexpected detour into discussing the background to her experiences there. It revealed some fascinating insights into the beer market that could benefit craft brewers expanding into new markets outside of the metropolitan craft beer bubble.
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