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Photo courtesy of the Crafty Pint

BE PART OF AUSTRALIA’S MOST INFLUENTIAL CRAFT BEER POLL

Now in its 12th year, the GABS Hottest 100 Aussie Craft Beers poll is back and bigger than ever!

From 11 December, the team behind GABS Beer, Cider & Food Fest will be asking tens of thousands of beer lovers to take a moment and vote for their five favourite Aussie craft beers of the year. And then on Saturday 25 January, they’ll be counting down the results live, with celebrations held across the country’s bars, brewpubs and backyards, toasting the health of this incredible industry.

Beer nominations are now open for the biggest people’s choice poll in craft beer. If you’re an Australian brewer, click here to register your eligible beers before 5pm on Monday 9 December to be sure your fans can vote for them as soon as the poll opens on 11 December.

Want to know more about how it all works? Check out the FAQs from the GABS team below.

FAQ’s

WHAT IS THE HOTTEST 100 CRAFT BEERS?

Inspired by the Triple J countdown, the GABS version started back in 2008 as a bit of fun for staff and customers at renowned St Kilda craft beer bar The Local Taphouse. Since those early days, the poll has grown alongside the booming craft beer industry to become a juggernaut in its own right, with the results revealing the trends and styles shaping craft beer in any given year, and providing consumers, retailers and beer venues with valuable insights to guide their buying decisions.

WHEN ARE THE RESULTS ANNOUNCED?

Aligning with the Triple J countdown of the most popular Aussie tunes of the year, the GABS Hottest 100 Aussie Craft Beers of 2019 will be announced on the last Saturday in January (Saturday 25 January 2020), with festivities kicking off at 12pm at events all around Australia.

IS MY BREWERY TOO SMALL TO BE PART OF IT?

Not at all. The whole idea of the poll is to allow craft beer lovers the opportunity to vote for their favourite beers, whether they were widely available around the country, or indeed limited to a single keg that sold out in an hour over your taproom bar. There were over 2,000 beers listed in last year’s poll, and almost every one received votes. We know your fans will want to vote for your beers. Why disappoint them?

Not only that, it’s also a great opportunity to put your brand and range in front of thousands of potential new fans as they search the voting form for their favourite beers. And you know what… in addition to the main Hottest 100 list, we also release the Hottest Indie Beers, Hottest New Beers, and Hottest Next Beers (101-200). You never know where your beers might land!

WHICH BEERS DO I REGISTER?

All Australian craft beers that were sold commercially in keg, can or bottle from 1 January 2019, including core range and limited edition releases, are eligible, and we ask you to register all of them.

CAN I ENCOURAGE OUR FANS TO VOTE FOR US?

Definitely. We’d love to see you calling on your fans and customers to vote for their favourite beers.

You can download the Hottest 100 logo here to use in your own communications. We’re also preparing a range of posters, social media images and copy for you, which we’ll send out before voting opens.

There’s only one golden rule in that no breweries can offer incentives for voting. This is to ensure an even playing field across the industry.

Register your beers now!