This week’s Beer is a Conversation is with Hargreaves Hill’s Simon Walkenhorst.

We last chatted with Simon when Pete caught up with him to discuss the new look for the brewery, and this time we chat about a whole new branding line they have released, Beatnik Beer.

Today, Matt was interested to try and understand why a successful and respected brewery would look to create a whole new brand for the release of its new beer. The discussion covers how much the industry has changed since 2004 when he and his wife Beth launched their brewery and about the pressures breweries are currently facing, as well as who the new branding is designed to appeal to.

Enjoy the conversation with Simon.

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